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Presentation focused on ways to optimize digital personalization and drive shopper loyalty
(PRWEB) June 30, 2014
Inmar, a company that operates intelligent commerce networks, today announced that Devora Rogers, Senior Director, Retail Insights, moderated "Shopper Science: Emerging Patterns in Brand Values, Consumer Behavior and Technologies That Drive Purchases" at the inaugural iMedia Commerce Summit held last week in Salt Lake City, UT.
The 45-minute program explored the latest technologies and tactics that retailers and brands are using to gain greater understanding of their consumers in order to create successful digital personalization that drives loyalty. The discussion included case studies illustrating these kinds of personalized consumer engagement initiatives. Presenting case studies during the program were Ron Cox, Director of Consumer Marketing and Planning, SpartanNash and John Stichweh, Director, Digital/Social Shopper Marketing, ConAgra Foods.
Themed the "The Future of Shopping," the summit brought together senior brand marketers and leading retailers to discuss the challenges of marketing to the changing consumer including the new minimum consumer expectation, the technologies driving the future of on- and off-line retail marketing and the latest ecommerce trends. For coverage of the 2014 iMedia Commerce Summit, click here.
In her role as Senior Director, Retail Marketing Insights, Rogers plays an instrumental role in growing Inmars behavioral analytics business unit helping clients better understand, and engage, shoppers. Prior to joining Inmar, Devora was Group Director at Interpublic Groups Shopper Sciences where she consulted with global brands, including Coca-Cola, Exxon Mobil, Sony, Charles Schwab and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase. During her tenure with IPGs Emerging Media Lab and Shopper Sciences units, Devora was instrumental in developing the shopper insights methodology, which served as the foundation for both Shopper Sciences toolset and the Google Zero Moment of Truth study conducted in 2011.
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Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmars products and services, please call 866.440.6917 or visit http://www.inmar.com.
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