Shale Markets, LLC Announces the Launch of a State-of-the-Art Smart Banner System to Help Companies Target Marketing to Specific Sectors of the Oil and Gas Industry - KMPH FOX 26 | Central San Joaquin Valley News Source

Shale Markets, LLC Announces the Launch of a State-of-the-Art Smart Banner System to Help Companies Target Marketing to Specific Sectors of the Oil and Gas Industry

Posted:

This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.

SOURCE:

Banner ads are tied to over 11,000 news stories via keywords (tags), providing one of the most precise and robust marketing systems available to the oil and gas industry.

(PRWEB) June 30, 2014

Shale Markets, LLC website (http://www.shalemarkets.com) is a news aggregator that organizes, tags and presents 50-100 oil and gas industry news stories per weekday. In the month of June 2014, ShaleMarkets.com got over 400,000 page views and served over 5 million banner ads to readers interested in oil and gas news stories.

As a value added service to the advertisers, Shale Markets, LLC developed a system that allows advertisers to select one or multiple key words (tags) that are tied to each banner ad. When a news story is presented to a reader, the system builds a slideshow of banner ads that have the same tags as the news story.

CEO R. Pader stated, We launched this new Smart Banner system on June 01, 2014 and have gotten reports of click through rate increases of 400%-800%. The program is a major success and has outperformed our expectations. We feel that our marketing system is now one of the best in the oil and gas industry.

Shale Markets, LLC offers two main advertising packages plus various upgrades to the packages. Visit http://www.ShaleMarkets.com and click on Advertising in the menu bar to get more information.

To help drive traffic to the site, Shale Markets has a very active following on Twitter that has helped @ShaleMarkets to achieve a Tweet Reach of 50 million Twitter users in June. Note that Tweet Reach is the sum of all of the prospective views of tweets and retweets. Each of @ShaleMarkets tweets is a news story that links back to the main story on the website.

To further drive traffic to the site, thus increasing the effectiveness of the banner program, Shale Markets, LLC has created a Add News To Your Website feature that allows any website to easily add news to a website via RSS or an iFrame. Companies can decide which keywords they want to show and can easily generate a URL or script to add to their site. For example, if a company wants to show only news that is tagged as Marcellus, they can easily generate the code that will dynamically show all news that is tagged Marcellus instantly on the website. Visit shalemarkets.com in order to get the code to add news to a website.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb11984630.htm

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KMPH. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.