First Division Marketing Launches to Help Insurance Solution Providers Differentiate and Succeed - KMPH FOX 26 | Central San Joaquin Valley News Source

First Division Marketing Launches to Help Insurance Solution Providers Differentiate and Succeed

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SOURCE First Division Marketing, LLC

Founded by industry insider Kim Morton, First Division responds to the need for stronger market differentiation

ALBANY, N.Y., June 5, 2014 /PRNewswire/ -- First Division Marketing, LLC (First Division) announces its launch as a marketing consulting firm dedicated to the unique demands of the insurance market.  First Division offers client-specific, advisory retainer services, as well as project services, including brand management, campaign initiation programs, collateral analyses, marketing tool kits, sales deck development and strategic advisement. 

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"Kim Morton is one of the most proactive, high-energy and driven professionals I have worked with. Her ability to execute flawlessly is exceptional - due to her strong project management and communication skills", said Deborah Smallwood – Founder – Strategy Meets Action (SMA).  "Kim has a solid track record of expanding footprint, growing client base and taking companies' solutions to the next level."

First Division helps clients to hone their message by evaluating their competitive advantage. The firm provides both tactical execution services and strategic guidance to enable clients to shape a message to prospects based on a crafted, outside-in response to industry demand. 

The insurance industry is currently investing heavily in business transformation, which presents a significant opportunity to solution providers, according to First Division's founder Kim Morton. "I understand the complexities of the sales process first-hand, which sets First Division apart from other firms.  We offer solution providers proven approaches to driving pipeline, while developing brand awareness and differentiation through results-orientated and affordable marketing strategies."

Morton brings over 15 years of insurance industry expertise to the direction of First Division.  She played a key role in introducing PitneyBowes Insights (formerly MapInfo Corporation) into the P&C insurance industry, and taking Guidewire BillingCenter to market-leader status.  In her most recent role as Senior Director, Global Marketing for OneShield, Inc., Morton significantly improved the firm's brand awareness and sales pipeline.

"Kim played a critical role in enhancing OneShield's overall brand image and expanding our presence into new markets", comments Liza Smith, Senior VP, Sales & Marketing, OneShield. "Her energy, insight and intense commitment helped us to execute our global marketing activities and achieve our goals."

For additional information on First Division Marketing or to meet with Kim Morton at the upcoming IASA Annual Educational Conference and Business Show, call 518.330.3262 or email -

About First Division Marketing, LLC.

First Division Marketing (First Division) is a marketing consulting firm catering to the needs of solution providers in the insurance industry. First Division is committed to driving more effective marketing execution and knows what it takes to develop, manage and execute results-orientated and affordable marketing strategies. Leveraging a blend of strategic and tactical expertise, they provide advisory retainer services, as well as project services in the areas of brand management, competitive analyses, demand generation, market messaging, sales deck development, and webinar services. To learn more, please contact Kim Morton – 518.330.3262 or

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