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SOURCE RSG Media
Optimize Content Purchasing and Windowing using New Tool that Unifies Data Across Linear, On Demand, and Hundreds of Digital Platforms
NEW YORK, May 8, 2014 /PRNewswire/ -- Content owners were in trouble. With the number of outlets and windows available for content growing exponentially, they struggled to get valid actionable information about usage, revenues, and royalties for their content. Each distribution partner has different, proprietary formats, measures, and schedules for reporting usage, revenues, and royalty obligations. Tying all the information together required roomfuls of people; getting data to managers took weeks. Now, a new Cross Platform Reporting tool from RSG Media has changed everything.
After enormously successful beta-trials with leading media companies, RSG Media is making its cloud-based Cross Platform Reporting tool available to the public. Cross Platform Reporting aggregates data from hundreds of sources, including iTunes, Hulu, Netflix, Nielsen, Rentrak, Omniture, comScore, Freewheel, and many others automatically, using sophisticated adapters and advanced fuzzy-logic matching. It gives content owners actionable overnight information on content availability, usage, revenue, and royalties across all digital, linear and on-demand platforms.
RSG Media System's Cross Platform Reporting ties together data from digital platforms with Rentrak, Nielsen and clients' own internal data, providing a unified view of each media asset's total performance across all platforms. It lets them address business questions issues such as:
The intuitive ease and breadth of the data lets owners take a "Moneyball" approach to content, making data-driven decisions. Departments that benefit immediately include Media Research, Marketing, Sales, and finance. C-Level executives get "at a glance" dashboards filled with actionable information.
"Content-revenues equals the inventory times yield," said RSG Media's CEO Mukesh Sehgal. "Yet, with so many available distribution platforms, it is no longer humanly possible to track and monitor performance and trends across the content lifecycle. Quite simply, they're not maximizing rights and assets to the fullest potential, leaving valuable asset usage and revenue on the table. Several major industry players have gone live with Cross Platform Reporting, and they see not only the ROI of such advanced analytics, but they have enabled better access for consumers to the best content and viewing experience possible."
In addition to a truly unified view, Cross Platform Reporting loads, cleanses and normalizes data from hundreds of distribution partners to create custom reports in a dashboard view. It automates royalty processing from digital partners with a built-in calculation engine containing flexible business rules that adjust to any royalty rate. Users can easily customize Cross Platform Reporting dashboards to view what matters most from KPIs and insights to status and usage patterns across multiple platforms. The web-based solution is hosted on Amazon Cloud, managed by an expert service team, and is easy to implement and maintain.
Moreover, because the cross platform reporting tool integrates directly with our clients' CMS, asset management, rights management, and financial systems, it provides a seamless connection between assets, their usage, and royalties, eliminating a major pain point in royalties processing.
"The ramifications of Cross Platform Reporting are far-reaching and provide an instant return on investment," Sehgal concluded. "For the first time, teams across an organization can see, in real time, the true performance of their content. This allows them to realign their content strategies faster than ever before to increase performance and drive revenue."
About RSG Media
The world's leading media & entertainment companies use RSG Media's expertise and software to maximize revenues from their content and advertising inventories. RSG Media's RightsLogic is the dominant media business rights management system; it lets content owners & distributors, gaming companies, IP licensors, and sports leagues manage and report on the content lifecycle, including acquisitions, sales, planning & scheduling, and associated financials. RSG Media's order-to-cash ad sales systems help clients plan and manage deals across all platforms quickly and easily. Their AdVant yield optimization suite uses advanced mathematics to optimize proposals, flighting, logs, and promos, significantly lowering liabilities while generating new revenues. They are headquartered in New York, with offices in London, Delhi, and Mumbai.
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