FOOD & WINE Introduces FWx: New Site for Food-Obsessed Millennials - KMPH FOX 26 | Central San Joaquin Valley News Source

FOOD & WINE Introduces FWx: New Site for Food-Obsessed Millennials

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SOURCE FOOD & WINE

NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Today, FOOD & WINE launches FWx, a new digital brand and website for millennials obsessed with eating, drinking and everything in between. The FWx site connects users to the newest trends, most interesting places and all the secrets to having a good time. 

(Photo:  http://photos.prnewswire.com/prnh/20140227/NY72782 )

"Younger audiences are consuming and sharing news constantly, so it's with great excitement that we unveil a resource that will connect this passionate group to the kind of engaging lifestyle content they're looking for," said FOOD & WINE Editor-in-Chief Dana Cowin.

Empowering peer experts from the start, FWx goes live with several marquee video series and calls on readers to influence future episodes through social media.

These include:

FWx also expands FOOD & WINE's contributor network of incredible chefs and culinary experts to include talents that are new to the brand like Twitter comedienne Julieanne Smolinksi (@BoobsRadley) and FWx logo artists of the month, starting with Broad City illustrator and digital design master Mike Perry.

"The FWx reader is fun, loud and informed. We're the food and drink destination for the omni-stimulated," says FWx Editor Alex Vallis.

Visit FWx at foodandwine.com/fwx and use #FWx and #FWxRaps to submit requests on Twitter @foodandwine.

About FOOD & WINE

FOOD & WINE is the ultimate authority on the best of what's new in food, drink, travel, design & entertaining. FOOD & WINE has an extensive social media following on Facebook, Twitter, Instagram, Pinterest, Tumblr and Foursquare. FOOD & WINE includes a monthly magazine; digital editions on the iPad, Kindle Fire and Nook Color; a website, foodandwine.com; a books division;  FWx, a digital brand and website for millennials; plus newsletters, clubs, events around the globe and a restaurant partnership, Chefs Club by FOOD & WINE.

FOOD & WINE is published by American Express Publishing, a division of Time Inc. Affluent Media Group.  

 

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