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Focusing on Brand, Beyond Single Products, Affords Larger View of Online Marketplace
Fairfax, Virginia (PRWEB) February 18, 2014
Northern Virginia-based Zumetrics, a rapidly growing market intelligence company focused on the ecommerce sector, announces the launch of an enhanced iteration of its cloud-based analytics platform. According to Zumetrics leadership, this reinforces the solutions ability to transform massive amounts of ecommerce data into meaningful business intelligence for its clients -- an increasing imperative in the era of big data.
Ecommerce moves incredibly fast, and we needed to deliver more precise information at a speed that keeps pace with this ultra-competitive environment, explained Zumetrics Co-Founder and President Steve Izurieta. Our clients depend on us to help them increase their online revenue by presenting market and competitive intelligence that empowers them to quickly make refinements to their brands position.
Leading into 2014 Zumetrics has been adding a steady stream of leading ecommerce businesses to its portfolio, such as Superfeet, Bauer, Kwikset, Conair and Pfister.
Izurieta explained that the distinction of the Zumetrics solution is its brand-level focus. Rather than trying to monitor how a single product might be selling with various online retailers, the Zumetrics customer can check an entire line of products, evaluating how various elements, such as product assortment, price promotions, and on-site visibility impact sales. This view can further be enhanced to include competitive brands, helping generate a critical comparative picture of promotional effectiveness, retailer behavior, and overall brand performance over a period of time.
Many brand, product and channel managers spend their days scrutinizing spreadsheets, added Izurieta. With our interface, you get actionable data in under a minute, and are able to make informed decisions to best position your brand and boost your sales. We think of it as a real mindset shift based on the ability to see the entire ecommerce landscape. Its a view that just wasnt there before.
In light of Forresters prediction that online retail sales are on track to top $370 billion by 2017, the fast, brand-based ecommerce analytics offered by Zumetrics is arriving right on time.
Zumetrics is a dramatic departure from traditional ecommerce market analysis. It generates data that can reveal the online exposure of entire brands, giving brand owners and online retail management a much more dynamic perspective of brand health as well as individual product performance. Stakeholders better recognize opportunity for optimal product placement, ideal promotional timing, and attractive pricing -- an essential edge in an ultra-competitive marketplace.
To learn more about Zumetrics or evaluate how your own brand stacks up against the competition, visit http://www.zumetrics.com.
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