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Walmart commits to being price leader in toys and rolls back prices on hundreds of toys in stores and online; Retailer turns to kids to help with business decisions
BENTONVILLE, Ark., Sept. 12, 2013 /PRNewswire/ -- Walmart, America's largest seller of toys, teamed up with the experts in toys – kids – to announce its annual holiday top toy list today. Walmart brought together 1,000 kids ages 18 months to 10 years to test, play with, and help select the top toys for the season. Timed with the "Chosen by Kids" top toy list unveiling, Walmart has rolled back prices on hundreds of dolls, action figures, ride-on toys and more.
Walmart's "Chosen by Kids" top toys list features newcomers and classic favorites. New toys topping the list include the VTech Go! Go! Smart Wheels Train Station Playset, Sofia the First Talking Doll and Animal Friends and the Flutterbye Flying Fairy Doll. When it comes to the classics, the Barbie Dreamhouse is expected to be a favorite among girls, marking the fifth straight year a Barbie product has landed on Walmart's top toy list. A Furby product made the list for the second consecutive year. And, Elmo returns to the list with the new Big Hugs toy.
"We are taking the guesswork out of customers' holiday toy shopping by turning to kids to tell us what the real top toys are," said Scott McCall, senior vice president of toys and seasonal at Walmart U.S. "Kids told us they want interactive toys as well as classic brands. After hearing this feedback, we did what we do best. We made price investments to offer absolutely great savings on these holiday toys and more for our customers."
Walmart's Top 20 Toys "Chosen By Kids"
Walmart is committed to having low prices on these top 20 "Chosen By Kids" toys and more all season long at Walmart stores and online at Walmart.com:
Kids 18 months to 2 years
Kids 3 to 5 years
Kids 6 to 7 years
Kids 8 to 10 years
All of Walmart's kid-approved toys will be eligible for the retailer's layaway program,* which launches in stores Friday, Sept. 13, and is free with no opening fees. Customers can also take advantage of Walmart's Ad Match Guarantee, meaning Walmart will match the price of any local competitor's printed ad for an identical product right at the cash register, even on layaway items.
The "Chosen By Kids" toys will be grouped together throughout the season in special in-store displays, on Walmart.com and in newspaper circulars around the country beginning later this month. For more information, visit www.walmart.com/chosenbykids.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online and through their mobile devices. Each week, more than 245 million customers and members visit our more than 10,800 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walma?rt.com, on Facebook at facebook.c?om/walm??art and on Twitter at twi?tter.com/walmartnewsr?oom. Online merchandise sales are available at www.w?alm?art.com and www.sam?sclub.com.
* A $10 cancellation fee will apply in most states. Customers in Ohio, Maryland and Rhode Island are not subject to cancellation fees due to state regulations.
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