Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.
Double-Digit Increase in Advertising Revenue Sets Stage for Continued Growth in 2013
MISSION VIEJO, Calif., Feb. 20, 2013 /PRNewswire/ -- Lifescript, Inc., the company that operates Lifescript.com, the leading online destination for women's health, today announced strong 2012 results across its digital media property.
Lifescript's advertising and sponsorship revenue increased 38% from 2011 to 2012, and revenue from its top 20 advertiser brands grew 99% during the same period. This marks Lifescript's seventh straight year of solid, double-digit growth in advertising revenue, and the Company forecasts similar growth for 2013.
The Company credits this continued success to its proprietary digital health platform, which is designed specifically for women, the largest group of online health decision-makers; Lifescript's competitors operate more gender-neutral sites. By providing best-of-breed, original content for every stage of a women's life, Lifescript enjoys one of the most rapidly growing user bases in the health category.
"We are extremely happy with our performance in 2012, and the entire team is energized by the prospects for 2013," stated CEO Ron Caporale. "We see plenty of opportunity for increased growth and market share in the coming years."
In addition to significant growth in revenue, Lifescript's 2012 achievements include the following highlights:
"As our user base grows, it's becoming ever more engaged, as evidenced by the record number of fans who 'liked' us on Facebook in 2012," added Mr. Caporale. "We look forward to broadening our relationship with users in the coming year while also providing our advertising partners with effective solutions for reaching that audience."
ABOUT LIFESCRIPT: One of the fastest-growing online healthy-living publishers, Lifescript.com (http://www.lifescript.com/) attracts 11.5 million unique visitors monthly and is the leading website focusing exclusively on women's health. More than 7 million readers also subscribe to Lifescript's six daily email newsletters. The company has offices in Mission Viejo and Beverly Hills, Calif., and in New York City.
Press release contact:
SVP Corporate Development
©2012 PR Newswire. All Rights Reserved.