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SOURCE: PerspectivePR for Perspective Group
Employees from the Australian timeshare resort management company help raise vital funds during global men’s health awareness initiative.
Gold Coast, Australia (PRWEB) December 05, 2012
Classic Holidays, Australia’s largest privately owned timeshare company, supported the efforts of employees who took part in the global Movember movement. Each year, Movember takes place over the month of November as men from around the world grow their mustache of choice to raise money to increase awareness of men’s health issues, specifically regarding prostate cancer and men’s mental health.
The Classic Holidays team now ranks number 600 out of the 14,555 teams in Australia participating in the event. The team has raised almost AUD$4,600 and donations are still coming in.
“Our company donated $100 for each male registrant, otherwise known as a ‘Mo-Bro’, to encourage participation in the event,” said Ramy Filo, CEO, Classic Holidays and Classic Mo-Bro team captain.
“We even extended our fundraising effort by one day to Saturday (for team photo opportunity at our company Christmas party) and about $600 was pledged by their peers to encourage them to keep the Mo for one more day,” added Filo.
Participants start Movember on November 1st with a clean-shaven face and then they groom, trim and wax their way through the rest of the month as they nurture their facial follicles. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo growing efforts.
While statistics are still being tabulated for 2012, over 854,000 people participated in Movember globally in 2011, raising about AUD$124 million. Through their actions, they raise awareness by prompting conversation around the often ignored issue of men’s health, thereby increasing the chances of early detection, diagnosis and effective treatment.
“Each year in Australia, close to 3,300 men die of prostate cancer, which exceeds the number of women who die from breast cancer annually. Around 20,000 new cases are diagnosed in Australia every year. If we can do something to help raise awareness of these risks and help increase the chances that men will get tested, then it’s worth it,” Filo said.
Classic Holidays is responsible for approximately 650 employees between sales staff, resort staff and corporate personnel. For more information about Classic Holidays, please visit http://www.classicholidays.com.au/.
About Classic Holidays
Established in 1978 with Head Office operations based on the Gold Coast, Classic Holidays is Australia’s largest privately owned timeshare Resort Management Company, representing over 45,000 member families and responsible for over 650 employees. Built on strong founding principles of honesty, respect and commitment, Classic has a reputation for excellence, providing their resorts with a comprehensive range of support services. For more information, please visit http://www.classicholidays.com.au/
PerspectivePR for Perspective Group
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