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SOURCE: Vertical Consultants
Vertical Consultants reveals how internet companies' reaction to increasing mobile demand affects the value of cell towers and their corresponding leases.
Nashville, TN (PRWEB) November 15, 2012
Recently Google rolled out a new, more simplified website design, catering to the needs of those using mobile devices to search the internet. This along with others’ efforts to make their sites conducive to mobile navigation affects the value of cell towers and cell tower lease s. Mobile usage is on the rise and, according to the internet research firm, ComScore, mobile users will surpass desktop users by 2014. This assertion is consistent with Morgan Stanley’s 2010 prediction that mobile users would outnumber desktop users in five years. According to Ezra Gottheil, an analyst at Technology Business Research, mobile is critically important and an increasing percentage of time spent using the Web is spent with mobile devices.
With the constant rise in mobile users, companies like Google and Facebook are altering their website design in a fashion that is easily navigated via mobile devices. These companies’ responses to increasing mobile demand highlight the importance of mobile connectivity and the source of that connectivity: cell towers. Without proper equipment facilitating wireless service, mobile connectivity would not be feasible. In addition to the need for cell towers and telecom equipment, there is a need for property owners willing to lease their land for the purpose of housing this telecom equipment. As growth in mobile demand and usage affects the sites mobile users frequent, it also affects the value of property owners’ land housing the cell towers facilitating this usage.
Despite the need for cell towers and subsequently property owners’ land, telecom companies and cell tower developers are underpaying these property owners for the use of their land. Vertical Consultants’ widespread success increasing property owners’ cell tower rent throughout the U.S. provides evidence of disparities between these landowners and the power players in the telecom industry. In just over a year, Vertical Consultants recovered over 100 years’ worth of unpaid cell tower rent and expenses, collectively, while increasing cell tower lease rates by an average of 98%.
Hugh Odom, President and Founder of Vertical Consultants, states “It is no coincidence that companies like Google and Facebook are discovering ways for mobile users to more easily navigate their sites. This is simply a response to an incredible number of consumers who are relying heavily on mobile. Property owners leasing their land to telecom companies should be aware of such demand; the higher the demand, the more valuable their land is to the telecom companies. Vertical Consultants was established to create an even playing field between property owners and telecom companies and we are fulfilling this mission, arming landowners with vital information and delivering results.”
Vertical Consultants, founded in 2010 by Hugh Odom, is comprised of a group of wireless industry veterans with decades of experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched expertise, services and results. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower, rooftop or any other type of telecom lease, from start to finish. To learn more visit http://www.vertical-consultants.com or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.
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