Sex, drugs and alcohol: Tips for watching Super Bowl commercials - KMPH FOX 26 | Central San Joaquin Valley News Source

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Local NewsLocal NewsMore>>

  • Hundreds Become U.S. Citizens In Fresno

    Hundreds Become U.S. Citizens In Fresno

    Hundreds of people became American citizens during a Naturalization Ceremony in Downtown Fresno on Tuesday. 685 people from 40 different countries took the final step in their journey's to become U.S. Citizens.
    More >>
    Hundreds of people became American citizens during a Naturalization Ceremony in Downtown Fresno on Tuesday. 685 people from 40 different countries took the final step in their journey's to become U.S. Citizens.

    More >>
  • Pay Up or Prison? IRS Scam Targets Taxpayers

    Pay Up or Prison? IRS Scam Targets Taxpayers

    Scammers have a new way to target your wallet and bank account- and this time around, they're pretending to be the tax man.Those who get a call, describe it like an ambush."’This is what you owe, this is what you owe, you need to pay, figure it out,’” says Lydia Rubio, describing a call she received Monday.She had missed the call in her Madera home, and found a message on her voice mail telling her "This is Crystal from Internal Revenue Service… there is a CP-11 notice filed against your name...More >>
    Scammers have a new way to target your wallet and bank account- and this time around, they're pretending to be the tax man.Those who get a call, describe it like an ambush."’This is what you owe, this is what you owe, you need to pay, figure it out,’” says Lydia Rubio, describing a call she received Monday.She had missed the call in her Madera home, and found a message on her voice mail telling her "This is Crystal from Internal Revenue Service… there is a CP-11 notice filed against your name...More >>
  • New California Law Puts Limits On Football Practices

    New California Law Puts Limits On Football Practices

    When high school football teams in California hit the practice field next season, they won't be able to practice tackling as often. That goes for all other school and youth teams as well. California now has a new law that limits tackling practices to only two a week.More >>
    When high school football teams in California hit the practice field next season, they won't be able to practice tackling as often. That goes for all other school and youth teams as well. California now has a new law that limits tackling practices to only two a week.More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KMPH. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.